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Author Topic: How the 'golden voice' video went viral!!  (Read 535 times)

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How the 'golden voice' video went viral!!
« on: January 09, 2011, 05:24:35 PM »

Now, Ted Williams is the most famous man in Columbus - and beyond. Google his name: He appears before the Hall of Fame hitter.

But that's how things work in a world where a 1-minute, 37-second video can ricochet around the Internet in a matter of hours and morph from a slow-news-day feature on Dispatch.com into a global phenomenon.

How did "Golden Homeless Voice" go viral?

It took an unauthorized repost on YouTube, tweets, Facebook recommendations and a blurb on the megasite Gawker to get Williams' story before CNN and the networks.

More than 12 million people watched Williams, a homeless former radio announcer, demonstrate his "God-given gift of voice" on YouTube before the site acknowledged a copyright violation and removed the video.

Adam Schweigert, a self-described "digital dude" who created a timeline of the Williams story using a site called Storify, said he saw the video about 10 a.m. Tuesday, when just 300 or so people had watched it on YouTube.

There's no predicting the fate of videos posted online, experts say. Some things just catch on: Susan Boyle, Justin Bieber, the groggy little boy coming home from the dentist.
Film.com declared Williams "the first viral celeb of 2011" and yesterday foresaw "the inevitable made-for-TV film." Jack Nicholson and Oprah Winfrey have reportedly offered him work.

Why did the homeless man with the golden voice get so much attention?

People aren't sure.

McBride said it's simply the surprise of a radio-announcer voice coming out of a disheveled, homeless man that captured people's fancy. If you look for deeper meaning, she said, you're overthinking it.

Others see something deeper, though.

Robert Stewart, director of the E.W. Scripps School of Journalism at Ohio University in Athens, said people were moved by segments in the video such as when Williams says, "God bless you" for receiving a dollar, when he tells his story about drug and alcohol addictions, and when he shares his hope for a new start.


Another post with that viral video..
http://punjabijanta.com/other-videos/'golden-voice'-homeless-man-finds-job-home-after-viral-video-success/

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