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Author Topic: What is TRP?  (Read 4302 times)

Offline Nek Singh

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What is TRP?
« on: February 16, 2012, 01:20:16 AM »


Tusi suneya huna TRP bare.. keh es show di TRP wadh gyi ..
e.g. tusi suneya huna big boss di TRP bahut ho gyi si..

lets look at what is TRP



TRP stands for Target Rating point ..

it is a unit to measure the number of viewers watching that TV program or channel.

the concept is very simple. there is device called people meter which is installed in some sample viewers houses
it looks like this




there are two types of meters ..
one type which was used earlier was based on the frequency. As we know the frequency for each channel is different.
so it records frequency to which the TV is tuned for a channel and stats are sent to the organisation to calculate the TRP ratings.
In india there is only one company doing this thing ->  INTAM (Indian television audience measurement)
but this type was not very accurate because cable operators keeps on changing the frequency for a particular channel
from their end so data was not accurate.

Second and more accurate method which is followed presently is related to capturing the picture (same as taking the screen shot) and then calculating the data.

the total number of meters installed in India for capturing the TRP data are around 25K only.



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What is TRP?
« on: February 16, 2012, 01:20:16 AM »

Offline TheStig

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Re: What is TRP?
« Reply #1 on: February 16, 2012, 04:02:07 AM »
Yeah I know about this.

In Overseas I think this is fixed line when you buy (FOXTEL aussie ) Set top boxes and you pay monthly fees .

My question is ,do they get paid more if the TRP increases :/
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Offline Nek Singh

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Re: What is TRP?
« Reply #2 on: February 16, 2012, 04:15:53 AM »
Quote from: ©odєnamє 47 on February 16, 2012, 04:02:07 AM
Yeah I know about this.

In Overseas I think this is fixed line when you buy (FOXTEL aussie ) Set top boxes and you pay monthly fees .

My question is ,do they get paid more if the TRP increases :/

indirectly it pays ..
these TRP stats are published...
if TRP is high more brands will come for advertisements . and price charged also will be higher..
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Offline TheStig

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Re: What is TRP?
« Reply #3 on: February 16, 2012, 04:16:56 AM »
thats what i was thinking jada trp means jada ads milnia
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Offline EvIL_DhoCThoR

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Re: What is TRP?
« Reply #4 on: February 16, 2012, 05:04:22 AM »
thx for sharin :happy: ,, eho jihe topic bande rehan ta kina vadiya , har chiz da pta lagda reha  thx bro (gill_ss) ki tusi ehna time deta :happy: ki es field de v sanu knowledge dete tusi :happy: :pagel:
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Offline TheStig

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Re: What is TRP?
« Reply #5 on: February 16, 2012, 05:05:53 AM »
Quote from: PrInCeSs oF gOd on February 16, 2012, 05:04:22 AM
thx for sharin :happy: ,, eho jihe topic bande rehan ta kina vadiya , har chiz da pta lagda reha  thx bro (gill_ss) ki tusi ehna time deta :happy: ki es field de v sanu knowledge dete tusi :happy: :pagel:

are you being Sarcastic there :mean:
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Offline EvIL_DhoCThoR

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Re: What is TRP?
« Reply #6 on: February 16, 2012, 05:10:10 AM »
Quote from: ©odєnamє 47 on February 16, 2012, 05:05:53 AM
are you being Sarcastic there :mean:

nah ji nah , asi ta appreciate kita , sochiya ajj kuch mithe mithe ban ke reply kar ke dekh lene aa :pagel:
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Offline TheStig

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Re: What is TRP?
« Reply #7 on: February 16, 2012, 05:11:59 AM »
hahaha ohi mai kaha :happy:
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Offline Nek Singh

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Re: What is TRP?
« Reply #8 on: February 16, 2012, 07:13:45 AM »
Quote from: PrInCeSs oF gOd on February 16, 2012, 05:04:22 AM
thx for sharin :happy: ,, eho jihe topic bande rehan ta kina vadiya , har chiz da pta lagda reha  thx bro (gill_ss) ki tusi ehna time deta :happy: ki es field de v sanu knowledge dete tusi :happy: :pagel:

thanks
waise tu padeya vi aa ..?
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Offline EvIL_DhoCThoR

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Re: What is TRP?
« Reply #9 on: February 16, 2012, 08:42:25 AM »
Quote from: ~ ਨੇਕ ਸਿੰਘ ~ on February 16, 2012, 07:13:45 AM
thanks
waise tu padeya vi aa ..?


pade bina ji asi ji cmmnt ji karde he ni ji :happy:
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Offline Nek Singh

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Re: What is TRP?
« Reply #10 on: February 16, 2012, 10:19:16 AM »
Quote from: PrInCeSs oF gOd on February 16, 2012, 08:42:25 AM
pade bina ji asi ji cmmnt ji karde he ni ji :happy:

fe theek aa ji ..

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Offline EvIL_DhoCThoR

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Re: What is TRP?
« Reply #11 on: February 16, 2012, 10:21:12 AM »
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Offline marjani_jugni

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Re: What is TRP?
« Reply #12 on: February 16, 2012, 10:22:36 AM »
nyc ......eda de information dede reho gud job
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Offline cнιяρу νιвєѕ ツ

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Re: What is TRP?
« Reply #13 on: February 16, 2012, 10:29:28 AM »
Well, i knw abt this, still thank you gill ji for sharing :)
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Offline Nek Singh

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Re: What is TRP?
« Reply #14 on: February 16, 2012, 10:36:21 AM »
Quote from: marjani_jugni on February 16, 2012, 10:22:36 AM
nyc ......eda de information dede reho gud job

thanks

Quote from: hasmukh on February 16, 2012, 10:29:28 AM
Well, i knw abt this, still thank you gill ji for sharing :)

gud .. menu nhi pta si TRP bare es layi jado pta lga share krta ..
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