A new weight loss breakthrough allows for the "hunger hormone" in the brain to be controlled by sprinkling patent-pending flavor crystals on everything you eat.

In a clinical study led by Dr. Alan Hirsch, a board-certified neurologist and the nation’s leading authority on the science of smell and taste, 1,436 participants lost an average of 30.5 pounds by using the crystals, called “Tastants”, while the control group gained an average of about 1 pound in the same time period. In a separate double-blind, placebo-controlled study conducted by an independent laboratory and analyzed by BATTS Laboratories, an average of 27.5 pounds were lost while the placebo group gained an average of 0.34 pounds.

What makes the results significant in both studies is that the subjects lost weight simply by adding the Tastants to everything they ate -- without changing their eating habits or exercise routines.

Accidental Discovery Shows Link Between Smell and Weight Loss

It all began with observations made by Dr. Hirsch over the course of his clinical work. He had noticed significant weight gain among patients who suffered severe head trauma and had lost their sense of smell.

He hypothesized that if losing one’s sense of smell resulted in weight gain, an enhanced sense of smell would result in weight loss.

“Contrary to what most people think, hunger is not controlled by your stomach - it's controlled by your brain, specifically the hypothalamus,” Dr. Hirsch explains. And based on findings from the clinical study, he concludes that “certain scents can help set in motion a process that triggers your hypothalamus to send signals telling your body you've had enough to eat.”

"What we've done is found a way to deliver the scents that can be added to food, in the form of flavorless crystals called Tastants, to prevent people from overeating."

The Body Can Naturally Control Hunger & Appetite

There have been many studies on the relationship between sensory perception and appetite, which support Dr. Hirsch’s findings.

One study addresses the link between loss of smell and taste and weight gain, stating that patients with sensory loss “increase their food intake in order to obtain a greater level of sensory stimulation.”1

In essence, these patients have lost their natural ability to feel full and satisfied through the process of tasting their food, so they continue eating.


Sprinkles Used in Study Now Formulated in New Weight Loss Product

After 25 years of intense clinical research and experimenting with various scent combinations, Dr. Hirsch and his team have finally developed what may be the key to permanent weight loss--no stimulants, no drugs or harmful ingredients, no counting calories, and best of all, no change in lifestyle required.

The unique combination of scented, flavorless crystals used in the study is now found in Sensa, the only weight loss system that contains the patent-pending technology.


What do you guys think?

The study findings seem significant, however, I was unable to locate the actual data for the study. I don't know accurate is this article.