March 29, 2024, 11:15:28 AM
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Author Topic: Would You Pay Rs. 22,000 for a 'Dumb' Phone? This Company Thinks So  (Read 916 times)

Offline MyselF GhainT

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Design is important, and being distraction-free, even more so. There are so many different apps that are constantly competing for our attention that actually getting anything done at all can be a challenge, and the Punkt MP01 mobile phone purports itself to be the answer to this huge problem. All you can do on this phone is call people, send an SMS, save your contacts, mark appointments in the calendar, or set an alarm.

The sales pitch is straightforward; here are the words on Punkt's website:

At long last a beautiful mobile phone that limits distraction and doesn't demand your constant attention. The Punkt. MP01 is an uncomplicated, streamlined device that performs the core mobile phone functions: calling and texting. With no status updates, notifications or multiple alerts, the MP01 focuses on the things that matter. Like communicating

The idea of a distraction free life with a really good looking phone is actually pretty appealing, but one glimpse at the price tag of the Punkt phone might be enough for you to start having second thoughts. To get the phone by Christmas, you'll have to preorder it now, for $329 (approximately Rs. 21,500) with shipping possibly being extra, though it's not mentioned on the Punkt site. Not to mention the duties you will incur when importing the phone to India.

It's at this point that you have to start wondering if you're actually being punked by the Punkt crew. Of course, as a design firm, pricing becomes a little more arbitrary. The Swiss company followed the theme of "technology tamed" for making the MP01, and it has also made a cordless phone, and an analogue alarm clock.

But even so, paying Rs. 22,000 for a feature phone? And that too one that is so chunky and (to us) boring to look at? The Punkt MP01 has an angled back and big round buttons. The menu buttons are the same size as the rest, and are distinguished by being slightly offset, instead of being a different size, or colour. It's an interesting design choice, and also an incredibly annoying one for someone who likes neat lines and grids
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