New Delhi August 21:
            Reliance Communications joined hands with Nokia to offer the mobile phone maker's Ovi Life Tools covering a range of innovative and personalised services in agriculture, education and entertainment areas.
The service is targeted at urban and rural RCom consumers to enable them to make greater use of mobile services. RCom will offer Ovi Life Tools services in two versions subscription and pay-per-use. The subscription service for education and entertainment services will be offered at Rs.30 a month and the agriculture service at Rs.60 a month while the pay-per-use will be priced at Rs.3 a request.
RCom will also be offering mobile data bundle of 1.2 GB on Nokia GPRS-enabled handsets, besides giving up to 1,800 free on-net minutes bundled with Nokia 1800 with six-month validity. “There has been a significant adoption of smartphones by Indian consumers in recent months. We have seen sales of smartphones on our network increase manifold. With the rollout of 3G, we see a huge opportunity in fostering a mutually beneficial business relationship to offer customers unique voice, data as well as VAS innovations with Nokia,” said RCom Head (Wireless Data Services and Alliances) Vrajesh Shelat.
According to Nokia India Director (Operator Channels) V. Ramnath, “To take mobility to the next level, Nokia is moving beyond products to add services like Ovi Life Tools and Ovi Music Unlimited on its devices. These services have the potential to positively impact livelihoods on the one hand and provide entertainment platforms to our consumers on the other. Our association with Reliance Communications is an important step in the direction of creating a strong ecosystem that will take these services to a larger consumer base.”
The RCom-Nokia alliance also announced exclusive offers on Ovi Music Unlimited on some devices for faster music downloads up to 12 GB data usage (around 2,400 songs). RCom consumers can also purchase Reliance broadband datacards at an exclusive price of Rs.1,999 along with the purchase of Nokia OMU-enabled devices.