When the NBA lockout wasn't settled, the players disbanded and sued the league and Boston Celtics power forward Kevin Garnett started missing his $833,333 bi-monthly paychecks.


But the prospect of no season likely hurt Scott Noguiera more than Garnett. Noguiera is owner of Porters Bar & Grill, which is located by the TD Banknorth Garden, where the Celtics play.

Noguiera, who typically employs an additional eight workers on Celtics game nights, said the lockout means he'll be missing out on about $300,000 in revenue if a whole season is lost.

"This means slower debt repayments, less hiring, less savings to hold us through the slow summer months in this location," Noguiera said. "That's also less salary for me, less tips for employees and less meals tax revenue for the city and state."

Noguiera's story is one of thousands of business people who are affected by the NBA lockout.

Kevin Krueger runs SupahFans, an apparel company that makes creative Boston T-shirts that has a Web site and a retail store in Fenway. Krueger says his basketball-related sales, thanks to the lockout, have sputtered.

"Our store sold one 'Beat LA' T-shirt this week," said Krueger, who says that his total customer base is down 20 percent, while revenues are down 30 percent thanks to the Celtics not playing.

A 30 percent decline seems to be the magic number, even for Henry, who runs an escort service in New York that he says charges between $400 and $4,000 an hour, depending on the woman.

Henry says he takes between 65 and 80 percent of the total cut to match the players and other high-profile fans, who are with the client an average of four hours.