Author Topic: What is TRP? (Read 3114 times)

Nek Singh · « **on:** February 16, 2012, 01:20:16 AM »

Tusi suneya huna TRP bare.. keh es show di TRP wadh gyi ..
e.g. tusi suneya huna big boss di TRP bahut ho gyi si..

lets look at what is TRP

TRP stands for Target Rating point ..

it is a unit to measure the number of viewers watching that TV program or channel.

the concept is very simple. there is device called people meter which is installed in some sample viewers houses
it looks like this

there are two types of meters ..
one type which was used earlier was based on the frequency. As we know the frequency for each channel is different.
so it records frequency to which the TV is tuned for a channel and stats are sent to the organisation to calculate the TRP ratings.
In india there is only one company doing this thing -> INTAM (Indian television audience measurement)
but this type was not very accurate because cable operators keeps on changing the frequency for a particular channel
from their end so data was not accurate.

Second and more accurate method which is followed presently is related to capturing the picture (same as taking the screen shot) and then calculating the data.

the total number of meters installed in India for capturing the TRP data are around 25K only.

Author Topic: What is TRP? (Read 3114 times)

Nek Singh

What is TRP?

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