Toyota Yaris Hybrid Concept

The Yaris HSD concept makes its world debut at the Geneva motor show, marking an important step in the company’s strategy for rolling out full hybrid technology across its European model line-up.

Toyota’s goal is to offer full hybrid power in all its models in Europe as early as possible in the 2020s, a programme which began in 2010 with launch of Auris HSD in the C-segment.  Yaris HSD will bring Hybrid Synergy Drive to the supermini B-segment, which accounts for the largest share of the European new car market.

The current growth of the B-segment is one aspect of a shift in public demand.  Customers are becoming less brand-loyal, more open to products outside the mainstream and more receptive to new technologies.

Hybrid Synergy Drive in the B-segment

Fuel efficiency and low CO2 emissions are established attractive qualities in the B-segment.  Toyota’s Hybrid Synergy Drive will carry these forward with the additional benefit of offering fully electric driving capability – a function that is particularly effective in urban environments.

In all-electric EV mode the system produces zero CO2, NOx and particulates tailpipe emissions.